Have you only purchased your business name as a website domain?  Maybe you have thought about purchasing other names, but haven’t taken the time.

As “dot coms” are quickly being eaten up, fewer choices are available.  Although you may not wish to have other websites right now, you should think about purchasing urls for future use.

Having multiple domain names helps to:

  • Build your business
  • Keep your competition from registering a domain that draws customers
  • Drive more traffic to your website
  • Create opportunities for targeted advertising campaigns
  • Provide more opportunities for people to find you
  • Protect your name / programs / identity from people that may want to use the name in a not-so-flattering way.

For example, you could reserve domains to use as:

Your Name — especially if you are a speaker and your business is YOU. If your name is already taken, try adding your middle initial or a “-“.

The Name of Programs / Workshops / Products and Services you offer.  Do you have trademarked programs you developed?  Maybe you have a catchy name for presentations you give.

  • www.Tech-Talk.com

Your company “tag line.”  You’ve spent time developing your company’s name and tagline.  Don’t miss this additional marketing opportunity.

Your moniker.   Are you a Pro, Expert, Maven or Coach?  Secure your moniker domain before someone else does.

You may be thinking, “but I don’t have time to create websites for all of these names.”  You don’t have to!  It takes less than 5 minutes to purchase a domain and point or forward it to your current website, or a page on your website (i.e. if you purchased your name because you are a speaker, point it to the page on your site that talks about the programs you offer).  When you are ready to build a website, or stand-alone page, the domain can be re-pointed.

My favorite place to purchase domains is GoDaddy. They make it easy to purchase and manage your domain where ever it is being hosted.  You can purchase a .com for less than $10/year and even add .biz, .org, .net, .info, etc… at additional savings.

Take a little time to look at your business, products and opportunities so you can determine if you need to purchase multiple urls. Don’t wait!