Do you think of your company as benefiting from “holiday” sales? No? Maybe you should.
Even if your type of products and services aren’t typical holiday “gifts” — there’s always a way to spin it so that your audience can think that way.
In your marketing efforts, instead of trying to sell to your list of ezine subscribers, position it so that they will purchase from you for their friends, family, colleagues… and even their staff or co-workers.
Most of my clients offer some kind of service… from business coaching, to professional organizing and leadership training. Many have books, CD’s or membership sites also. This makes for the perfect opportunity to create an “experience” to give — instead of just another “thing” that gathers dust on their desk.
How can you position your products and services for holiday sales?
- Gift Certificates — I know this is the obvious answer. But don’t you love getting a gift certificate to your favorite restaurant, or for a service you may not justify purchasing yourself?A client of mine, Jean Marie Herron of POSSE Partners, LLC packages her “gifts of organization” into easy-to-purchase bundles. What can you offer in a custom gift certificate?
A Package Deal — People like to feel that they are getting a lot for their money so packaging products together can create an enticing offer. My client, Lisa Montanaro of www.LisaMontanaro.com published a book a few years year, The Ultimate Life Organizer: An Interactive Guide to a Simpler, Less Stressful, and More Organized Life. We packaged it with one of her many organizing and business-building CD’s for a great gift opportunity! What products and services can you bundle together?- Offer a Straight “Holiday” Discount — We’re all after a great “deal”. An enticing percentage or dollars off your products and /or services can be a simple, but an effective opportunity for you.Last year I helped my client Teresa Gilbert of www.PathwaystoExcellence.net and www.TrainingWithoutTravel.net set up a “holiday” promotion called “Winter Wonderland of Savings”. A flat 20% off ALL on-demand training programs sure spurred sales. Even though this was not a “gift” purchase, it was a great “reason” to have a sale.
NOTE: If you use an online shopping cart, use Coupon Codes to feed the emotional need that people have in “getting a bargain” that isn’t available to everyone. Add an expiration date for urgency.
Tell Your Audience
Now that you have your promotion mapped out, don’t just mention it in your weekly or monthly ezine. Create a solo-email promotion and send it out multiple times! If you need help setting this up… just let me know!
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